Mission: Depart Sea level, cruise at 10,000 Feet.
The brief was to build a full-blown marketing campaign from scratch—and make it look effortless. That meant defining Alpine Lakes Air’s brand tone across web and social platforms and leading with visuals that hit two non-negotiable unique selling points: adventure and luxury.
We weren’t just posting pretty planes. We were engineering a brand voice and a visual language that customers could feel from the first Reel. The goal was instant recognition and clear separation from the noise and competition. Whether you’re landing on the homepage or flying through the ‘gram, Alpine Lakes Air had to stand out.
Production: Two Days. One Shot to Nail It.
We had two production days to capture a season’s worth of content… we used every second.
Day One: All horsepower and propwash with clean hero shots of the aircraft, dialled aerials, and cinematic flight sequences.
Day Two: We shifted gears to focus on the customer journey. A hands-on adventure complete with remote destinations and that “this-can’t-be-real” feeling that only a floatplane, 10 000’ snow-capped peaks and a glacial lake can deliver.
We wrapped with enough content for 30+ reels as well as over 100 still images. Every asset was crafted to do the heavy lifting for Alpine’s digital presence.
Deliverables: From Empty Feed to full throttle.
We approached this like a long-haul flight, not a short hop. The Instagram feed, the website visuals and the vibe across every channel had to be in sync. Each content piece had one job: deliver a sharp, memorable story that touched on a USP. Whether that was speed, reach, comfort, or access; the message was always clear and clean.
We weren’t just filling slots on a grid. We were building a feed (and brand) that turns heads before a single word is read.
