Mission: motorcyle content on a budget
Garmin’s zumo XT3 demanded more than cinematic riding shots. It required authenticity at every turn The Getaway’s role was to assemble a production ecosystem rooted in the motorcycle industry itself. By partnering directly with BMW Motorrad to supply the correct mix of sport and adventure bikes, and Alpinestars to outfit riders in race-proven gear, we ensured every visual detail reflected real-world riding culture.
Talent was selected for credibility over casting convenience, bringing together professional motorcycle racers and seasoned adventure riders whose experience and confidence on the bike couldn’t be staged. The mission was clear: build the campaign from inside the culture, not from outside looking in.
THE RESULT: nimble, complex, vehicular action seamlessly
The final campaign delivered a rugged, performance-driven asset library that proved the zumo XT3 where it matters most: on real roads, at speed, and in motion.
With elite riding talent, purpose-built motorcycles, and authentic gear in frame, every feature was shown under genuine riding conditions rather than simulated scenarios.
Precision planning and technical execution allowed the project to overdeliver on cinematic quality while remaining efficient and scalable, resulting in a launch-ready toolkit that balanced realism, performance, and polish across global digital and social platforms
